Beyond the Brand:
The Story of Sopriyah’s Visionary Founder
The innovative mind behind Sapropel as a cosmetic powerhouse first saw potential in its ability to revive barren soils. Originally applied as a soil amendment to enrich desert sands, Sapropel—a nutrient-packed sediment—demonstrated a remarkable ability to boost growth even in arid UAE landscapes. Inspired by Sapropel’s transformative effects in agriculture, this visionary realized its potential to revitalize skin in the same way, pioneering its use in cosmetics for deep nourishment and natural radiance.
ELDAR MURATOVICH MAMAEV
Eldar, hailing from the mountainous, culture-rich region of Dagestan—a crossroads of ancient trade routes and unique traditions—discovered the transformative potential of Sapropel firsthand. Now an Irish entrepreneur, Eldar saw beyond its initial uses and glimpsed a new frontier: a natural powerhouse capable of revitalizing health and well-being. Driven by Sapropel’s benefits, he envisioned ways to refine and harness this unique extract, crafting a solution to empower those seeking a deeper, more authentic approach to vitality. With an unwavering commitment, Eldar is reshaping Sapropel into a vital asset for wellness seekers everywhere.
BUILDING A STRONG FOOTPRINT IN THE UAE
With a pioneering Filipino team by his side, Eldar is taking his vision for Sapropel to a global stage through Sopriyah, with the UAE market as the launch point for this transformative, nature-based skincare solution. Together, they aim to make Sopriyah the first to introduce the UAE to Sapropel’s multi-dimensional benefits, which go beyond surface-level wellness to support sustainability and environmental health. Eldar strongly believes that now is the time for consumers to choose products that benefit both people and the planet. Sapropel, a naturally self-renewing resource, embodies this ideal by offering a skin-nourishing experience that also respects the environment.
For Eldar, Sopriyah isn’t just a brand; it’s a movement toward mindful consumption. He envisions a future where consumers embrace high-quality, eco-conscious products that support personal wellness and a healthier planet. Through this mission, he and his team are setting a new standard in skincare—one that proves luxury can go hand in hand with environmental stewardship, transforming Sapropel into an icon of beauty and sustainability.
